In this post, I’ll present the 4 main reasons why PvZ2 is unlikely to ever reach top10 grossing on iOS. Given the promotion power, EA possesses, not breaking top10 grossing is an evidence that PvZ2 monetizes portly. This is a good result from an essentially paid game, but top20 isn't probably something PopCap and EA was expecting. In hindsight, it seems that dropping the price tag was a smart choice as PvZ2 broke briefly into top20 crossing on iPhone and iPad. And as you know, this blog is all about the game mechanic. The biggest change of the sequel though is that it went from paid to free. The game has kept all the good from the first episode and spiced it up with new content as well as features like map and gesture operated power-ups.
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